A 4 Tips Guide line For Brand Development Strategy

Faiza Neshika Athman
3 min readApr 14, 2020

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How do customers find you in the market place? Is your brand saying what it should? Branding is giving you a face that your customers can relate to, can differentiate from your competitors in the business field.

The fact is, companies spend Millions of Dollars developing stronger brands. It’s best to remember, your brand is the most significant valuable asset in a business.

Define Brand

It is the main basis upon which all other components are built upon by identifying your brand. This can only be done by analyzing, evaluating marketing materials and strategies. This starts from what staff wear, image of the office to the design of your website.

Important of Branding

Ask yourself. Why do companies allocate huge budgets on branding? There are thousands of reasons why customers identify with different brands. The main reason that most customers identify with, is buying good products or services that is affordable and of good quality.

For example, there are customers who are technology conscious and are willing to spend more in companies that are committed financially and in producing top notch tech-gadgets like Apple.

Brand’s Objectives

In order to help in identify your brand strategy. It’s crucial to ask yourself two key questions.

  • What exactly do you want your brand to do for your company?
  • What precisely do you want others to know and say about your products or services?

Remember, it’s imperative to have a clear definition of the brands target customers and the objectives that the brand needs to achieve.

The following below are the four core components for your business to use as a blue print when developing brand strategy.

  • Overall Business

What type of business do you want? Is your plan to grow organically or inorganically? A company should have a strong well brand that you can differentiated from the rest of the competitors in the market. Your brand should help you to reach your target customers effortlessly, once your clear about where you want to take your firm.

2) Target Audience

Who are your target clients? It is imperative to have narrower target audience which will help accelerate growing the business at a faster rate. How do you know if you have chosen the right target client? The answer is company to do research.

Research will help you understand your target client’s priorities, able to fill a market gap by anticipate their needs and able to put your message across in a language that resonates with them.

  • Message Strategy

Your message strategy should be consistent and translates your brand positioning to your various target audience. Different audience will have specific concerns that must be addressed. Each customer will need different types of evidence to support your messages. This step is crucial in making your brand significant to your target audiences

4) Draw Emotion From Customers.

When a company successfully increases brand visibility through their target audience by using content marketing. This is by using valuable educational content to attract, nurture and qualify prospects. These automatically results to increase of their sales, translates to increase in profits.

Bottom Line: When a business operates without a brand, it lacks an identity, purpose and won’t be able to stand from the competitors. It’s one of the main reasons why Successful companies spend Top Dollars in developing brand strategy. They know Operating without a brand strategy is like preparing for failure. Remember that your brand strength is driven by both reputation and visibility.

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Faiza Neshika Athman
Faiza Neshika Athman

Written by Faiza Neshika Athman

Writing about Life, Self Improvement &Success. All about sharing, educating and inspiring to make world a better place. Connect with me:faizaathman12@gmail.com